Watches That Really Want to Be Cars

Categories Watches

Watchmaking and car-making have a long and interdependent relationship when it comes to design.

TAG Heuer Carrera

Dubbed “the contemporary sports watch inspired by motor racing”, this collection continues TAG Heuer’s long history with the automotive industry. Jack Heuer created the Carrera as homage to the daredevil Carrera Panamericana races of the 1950s, a ground-breaking chronograph purpose built for professional drivers. That tradition continues today with timepieces that maintain the highest standards of Swiss watchmaking.

TAG Heuer Carrera models, then (left) and now (right)

Breitling for Bentley

The Breitling for Bentley collection is a unique partnership between the best of British car-making and the best of Swiss watchmaking, The result is a family of exlcuisve, usually limited edition chronographs with finely worked ‘engines’ inside steel, gold or titanium bodywork. When Bentley launched the Continental GT in 2o02, Breitling participated in designing the technical instruments and the collaboration has continued ever since. Pictured is one of this year’s releases, the Breitling for Bentley GMT B04 S Carbon.

Bentley GMT B04 S Carbon

BRM BT-12 46 Gulf

This timepiece is perfect for vintage racing aficionados, inspired by the Gulf Oil-sponsored British Racing Motors (BRM) teams of the 1970s, including Steve McQueen’s iconic Porsche 917 from the 1971 film Le Mans. The watch features Gulf’s signature orange and blue on the strap, which is made of the same material as a race car’s seatbelt.



Baume & Mercier Shelby Capeland

The Swiss luxury watchmakers teamed up with Carroll Shelby Inc for this limited edition watch, which takes its design from the Shelby Cobra CSX2128, one of the most successful Cobras in history. The face is modelled on the 289-series roadster’s dashboard and the strap of the Competition edition is made of vulcanised rubber, the same material used in tires, and features two subtle racing stripes.


Hublot MP-05 LaFerrari Sapphire

This striking piece developed by Hublot in consort with Ferrari sports a complex shaped sapphire crystal body clearly reminiscent of the car’s outline, as well as an open case-back, and is made from black PVD titanium. The watch features with the most watchmaking components created to date by Hublot (637 pieces) and boasts an historic record with its 50-day power reserve. It is topped by a titanium and carbon insert in its centre, revealing the winding crown. The time-setting crown is positioned under the case. Both are completely integrated into the design, and therefore practically invisible.