Tudor Watches staged a watches event with a difference around Hobart’s ever-growing Dark Mofo winter festival last week.
Many of the local offices of major international watch brands are currently showcasing their Baselworld releases to Australian media and watch sellers. In the main these are fairly straightforward, sometimes staid affairs – a nice dinner with a showcase of the major pieces, perhaps a presentation.
Tudor, the upstart little brother of Rolex, lived up to its new #borntodare tagline by staging its Baselworld showcase around Tasmania’s edgy Dark Mofo festival last week in Hobart. Dark Mofo is the winter festival staged by MONA – the art gallery with a difference founded by eccentric Tasmanian David Walsh – which delves into centuries-old solstice rituals, the links between ancient and contemporary mythology, humans and nature, religious and secular traditions, darkness and light, and birth, death and renewal.
For those invited by Tudor the night started conventionally enough with dinner at David Moyle’s acclaimed Hobart restaurant Franklin, where MONA and Dark Mofo curator Jarrod Rawlins and Australian artist Vincent Fantauzzo talked about the virtues and thrills associated with artistic risk and daring, including Rawlins’ memorable experience staging a Dark Mofo activation in a disused mental asylum with Australian artist Mike Parr.
After dinner we headed out to experience Dark Mofo for ourselves, drinking hot toddies in the grounds of the quirky Hobart Indoor Tennis Club and watching Melbourne glam punk goddesses Bitch Diesel tear it up at the Welcome Stranger night in a nearby pub.
Somewhere in between we took a long, desirous look at Tudor’s new timepieces, many of which are featured in the current Winter issue of Men’s Style. If only all watches event were this memorable.