TAG Heuer’s Connected Modular 45 Takes Smart Watches to the Next Level

Categories Watches


True personalisation of your timepiece is made possible by the TAG Heuer Connected Modular 45, which can change from ‘smart’ to mechanical watch, including with high watchmaking functions like a chronograph tourbillon.

In its ongoing partnership with Intel and Google, TAG Heuer has launched its newest innovation in the connected watch space: the TAG Heuer Connected Modular 45.

“Swiss tradition connected to the future,” is how the brand describes the first TAG Heuer modular luxury watch bearing the Swiss Made label. It’s a piece that truly realises the trends to customisation and personalisation, offering an original concept in which the connected module is interchangeable with an Haute Horlogerie mechanical module – either time-only 3 hands or Chronograph Tourbillon COSC certified – as well as interchangeable materials, colours and combination, including lugs, strap and buckle.


Water-resistant to 50 metres, it features GPS, an NFC sensor for payments, a  high definition AMOLED screen, and a wide selection of unlimited customizable TAG Heuer dials. Google’s Android Wear 2.0 and the new TAG Heuer Companion app improve the software experience whether you’re messaging, activity tracking, playing music or using maps. High-quality materials used include titanium, ceramic, rose gold.

Customise with a click: the modular construction on display.

The watches will be on sale in TAG Heuer boutiques, from a selection of retailers, or available for delivery via the brand’s online webstore.