TAG Heuer Pays Tribute to Muhammad Ali

Categories Watches

Earnie Shavers and Evander Holyfield.

The famous Swiss watch brand holds an event to honour “the greatest of all time” and release a unique timepiece.

At a charity event held at Gleason’s Gym, Brooklyn, New York, well-known personalities from the world of boxing attended to see Jean-Claude Biver, CEO of TAG Heuer & President of the LVMH Watch Division, introduce a unique commemorative timepiece from TAG Heuer with all proceeds from the sale going to The Muhammad Ali Center (Louisville, KY).

Many who fought Muhammed Ali were in attendance, including George Chuvalo and Earnie Shavers, as well as legendary boxers such as Evander Holyfield, Roberto Durán and Julio César Chávez González.

TAG Heuer family, ambassadors Tom Brady, Henrik Lundqvist, and Iris Apfel, a friend of the brand, were also present at the tribute.


“Tribute to Muhammad Ali,” a collection of special edition steel timepieces, was also unveiled at the event – inspired by the famous TAG Heuer Ring-Master watch currently on display in the TAG Heuer museum.