TAG Heuer Monza Wins Major Award

Categories Watches

Jack Heuer receives the award.

The reinvented timepiece from TAG Heuer took the Revival Watch Prize at the prestigious Grand Prix de l’Horlogerie de Genève.

In 1976, Jack Heuer, the great grandson of the brand’s founder, designed a chronograph to celebrate Niki Lauda’s first world championship title with Ferrari. The Swiss watch company was then Official Timekeeper for Scuderia (from 1971 to 1979), and it was the first time that MONZA had appeared on the dial of a watch.

At that time, the watch was markedly different, yet very stylish. Its coussin case was inspired by a 1925 model. An all-black chronograph equipped with a pulsometer (to measure the heart rate) and a tachymeter scale (which converts time into speed), red hands and counters to reflect its racing heritage, the new design ushered in a brand new era in the history of this model.

The 2016 reissue of this famous chronograph has now won the Revival Watch Prize at the prestigious Grand Prix de l’Horlogerie de Genève, with the award accepted by Jack Heuer in Geneva.

The revived timepiece is notable for restoring the watch’s two key functions, the pulsometer and the tachymeter scale, which were not included on previous reissues, and maintaining the original font. The famous original coussin case is retained, in all black with black and white lacquered hour and minute hands as on the original. The case is now made from grade 5 titanium (previously steel), making it lighter and more shock resistant. The material is coated with titanium carbide to give it a powerful, matt black appearance.


The diameter has also been increased from 39 mm on the original models to 42 mm, as is the modern way, and finished with a “super racing” strap in full-grain black calfskin with top-stitching, evoking the design of the three-spoke steering wheel on the racing cars of the time.

Inside, the 17 automatic calibre, a chronograph with its two chronograph counters at 3 o’clock and 9 o’clock, and a screw-on back is numbered and features the historic HEUER logo engraved with red lacquer finish.