rado3

Material Wealth

Categories Watches

rado3

rado1 rado2

Rado has a hard won reputation as a watchmaker not afraid to innovate with materials, particularly in the use of ceramics.

The brand’s DiaMaster Grande Seconde – with a case fashioned from plasma high-tech ceramic – has recently claimed the 2015 Good Design award, a gong awarded annually since 1950 by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture, Art, Design and Urban  Studies.

Scratch-resistant, light and hypoallergenic, the advanced plasma treatment produces a striking looking metallic quality to the timepiece, encircling a dial displaying two overlapping sub-dials, one for hours and minutes, the other for seconds.  An embossed calf leather bracelet caps off the look.

Congrats, Rado.