Sport For Good

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IWC releases its 10th annual timepiece in support of the Laureus Sport for Good Foundation, helping disadvantaged children through sport around the world.

The annual Laureus World Sports Awards made their usual headlines overnight. Something often not reported out of the awards is the work of the “Laureus Sport for Good Foundation”. Through sport, the Foundation fosters the personal development of children and adolescents who are disadvantaged for social, economic or other reasons, sponsoring more than 150 projects worldwide, reaching over 1.5 million children and adolescents in 34 countries.

F1 champion Lewis Hamilton wearing his IWC at the Laureus Sports Awards


Since 2006, IWC Schaffhausen has supported the foundation on an annual basis by launching a special watch in aid of the cause. This year’s piece is the Portofino Automatic Moon Phase 37 Edition, limited to 1,500 watches.


“Our cooperation with Laureus forms one of the cornerstones of our commitment to social responsibility,” says Georges Kern, CEO of IWC Schaffhausen. “The foundation, and its ambassadors from the world of professional sport, are tirelessly and passionately dedicated to improving society. I am proud that we have been able to support this important and necessary work for the tenth year running with a special edition.”

Engraved on the caseback is a drawing submitted in a competition for children and this year won by 16-year-old Eleni Partakki from Cyprus with her drawing on the competition theme “Time for Sport”, showing girls and boys playing with a ball.