Ten exhibitions, 10 cities, 10 themes – TAG Heuer celebrates more than 150 years of history by bringing together 400 pieces for an unprecedented exhibition: Heuer Globetrotter.
It’s a unique idea: a major international brand collaborating with its collectors and fans to celebrate its heritage.
TAG Heuer is doing just that, announcing the Heuer Globetrotter exhibition. For two weeks from September 16, 10 TAG Heuer boutiques across the world will each exhibit a themed collection featuring vintage Heuer models from the Manufacture museum in La Chaux-de-Fonds, as well as pieces loaned by local collectors. A total of 400 pieces will be exhibited simultaneously in 10 countries with 10 specific themes.
Based in La Chaux-de-Fonds for 150 years, TAG Heuer’s heritage is one of the strongest of all the Swiss watch brands, achieving a reputation for accuracy and performance underpinned by an avant garde spirit.
From the pocket watch to on-board counters, including the many patents that have revolutionised the history of the watch brand and the industry, this exhibition will showcase TAG Heuer’s rich heritage in all its glory.
Until September 30, fans of the brand and those who are simply curious will be able to discover unique pieces from the brand’s history. Each city will have a specific theme within the exhibition: Paris – the classic Heuers; Geneva – the major inventions; Munich – the military watches; Venice – cars and timekeeping; Dubai – sailing and diving; Singapore – Formula 1, Hong Kong – cars and drivers; Sydney – multisports, Tokyo – design through history; Miami – design.
For each participating boutique, TAG Heuer has chosen one key collector to select the twenty pieces to be exhibited from among other local collectors.
As a leading global boutique, TAG Heuer Sydney was selected to become a celebration of the brand’s rich history in multisport. Skiing, boxing, golf and rugby are just some of the sports TAG Heuer has supported over the years. The centrepiece of the Sydney exhibition is the 1957 ‘Ring Master’, which features an interchangeable bezel for use with a variety of sports. It was a worldwide first and the inspiration for the 2016 Muhammad Ali special edition.