David Beckham is The Face of Tudor’s Born to Dare Campaign

Categories Watches

The legendary footballer and now philanthropist joins the famously sporty Swiss brand in a celebration of daring individuals.

This years has seen the launch of Tudor’s new “Born To Dare” campaign, reflecting both the history of the brand and what it represents now.

Daring individuals have long chosen Tudor while achieving the extraordinary on land, ice, in the air and underwater, and in this respect, David Beckham is the newest of the brand’s global ambassadors.

“As an Englishman I think you really appreciate a nice suit and a nice watch, they go very well together” says Beckham. A long-time wristwatch lover, he came to know Tudor through its sibling brand, Rolex, of which he owns several timepieces. “I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand, one of adventure, pioneer diving and daring expeditions. I was instantly hooked”.

In these pics Beckham wears the Black Bay S&G, a vintage-inspired steel and gold diver’s watch (below) as well as the Black Bay Chrono, a COSC-certified chronograph with column-wheel manufacture calibre drawing upon Tudor’s diving and motorsports heritage.

The Born to Dare signature also refers to the vision of Tudor’s founder Hans Wilsdorf, who manufactured Tudor watches to withstand the most extreme conditions, as well as Tudor’s role in pioneering major trends within the watchmaking industry.

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