Sporty Swiss watchmaker Tissot is the house behind the wristwear spoils for the NBA champs.
LeBron James’ iconic block against the Golden State Warriors in Game Seven of the 2016 NBA Finals not only netted his Cavaliers their first ever title, the city of Cleveland’s first championship in any sport since 1964, a share of more than US$2.5 million prize money, and one hell of a championship ring (imagine 400 diamonds crammed onto a 6.5 carat band set 10K white gold and 14K yellow gold) — as of this month, it also secured the NBA’s first ever championship watch, courtesy of Tissot.
The NBA announced a multi-year partnership with Tissot last season — reported to be the most expensive deal the luxury Swiss watchmaker has ever signed in its 163-year history — which led to state-of-the-art shot clocks being installed across the league . . . and now a memorable piece of bling for the champions.
Tissot president François Thiébaud travelled to Ohio this month to present the championship-winning Cavaliers the limited-edition PRS 516 NBA Championship Watch 2016, and to announce the company’s arrangement to become the Cavs’ first official watch sponsor. Thiébaud was also named the team’s honorary captain for their clash with the LA Clippers (Cleveland lost 113-94 at Quicken Loans Arena, for those playing at home).
The sporty timepiece is a 42mm, three-register chronograph with a black ceramic bezel and coated in rose gold. The caseback is engraved with the Cavs’ logo wrapped around the NBA Finals trophy, and the piece is powered by quartz movement — that lack of technical craftsmanship means watch aficionados mightn’t love it, but basketball tragics are unlikely to be too concerned about the engineering when they’re collecting their piece of NBA history.
If you want to the championship-winning Cavs with one of these Tissots on their wrist, a limited edition of 100 have been released for the public to pre-order through the franchise’s website for US$795 (around $1070 Australian).
We wonder how often LeBron will actually wear his given he’s an Audemars Piguet man with his own limited edition piece… but such are the quandaries of high profile sportspeople.