The social media star and model is the new female face of TAG Heuer, as announced in New York yesterday.
Voted “Model of the Year” in December 2016, 20-year-old Bella Hadid is not only a rising star in the world of fashion but counts 10 million followers on social media. Her partnership with TAG Heuer is therefore not just as an opportunity for the luxury Swiss watch brand to further expand its reach with Millenials – a personal mission of the CEO Jean-Claude Biver – but also allow her to collaborate on projects which relate directly to one of her favourite hobbies: photography.
“I am delighted to welcome Bella into the family of TAG Heuer ambassadors,” said Jean-Claude Biver at the event, held in conjunction with New York Fashion Week. “Having Bella on the team enables me to reconnect TAG Heuer with the Millennials and young generations, and also with the brand’s avant-garde spirit, the spirit which drives us to do things differently, to innovate and to dare. The TAG Heuer family has a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today. Thank you for joining us, Bella, welcome to the team!”