Step Inside The Expanded Ferrari Museum

Categories Motoring

Petrol heads, it’s time to take that pilgrimage to the home of the Prancing Horse, Maranello.

The northern Italian town has been home to the Ferrari Factory since the 1940s, as well as the Museo Ferrari since 1990 — and to celebrate the 70th anniversary of the Prancing Horse, Ferrari has unveiled a brand new wing to the museum, as well as two fresh collections.

President and CEO Sergio Marchionne unveiled the expansion recently, hoping to add to the half-a-million visitors who trek it to the Ferrari Museum every year with a glossy new all-glass facade, expanding the floor space by 20 per cent and adding a brand new boutique (hey, every good museum’s got to have a quality gift shop).

The two new exhibitions mark the 70th birthday of the revered auto brand — one tracing Ferrari’s feats in engineering and innovation, and the other celebrating the cars themselves.

‘Under the Skin’ details what’s beneath the bonnet, showcasing technical drawings from the Ferrari archives and displaying historic engines, design models, and experimental technology from the Prancing Horse’s seven decades, beginning with trailblazer Enzo Ferrari in the early ‘40s. The collection is a partnership with the London Design Museum, where the exhibition will reside permanently from November.

‘Infinite Red’ is all about the road cars, displaying the Formula One masterpieces that have collected victory after victory over the years, from the 500 F2 — which Alberto Ascari piloted to Ferrari’s first driver’s title in 1952 — to the F2004, which won the most GPs in history (15) in the 2002 season thanks to Michael Schumacher. The 250 family — including the 1950s 250 GT Berlinetta “Tdf”, the 250 GT Berlinetta SWB, and the collectors’ favourite, the 250 GTO — and a stack of limited special series are particular highlights of the collection, which is open until the end of the year.

For planning your visit or for more info, visit