Rolls Royce, As You’ve Never Seen It

Categories Motoring


Fashion meets motoring royalty as Rolls-Royce Dawn gets signature detailing.

Rolls-Royce has announced a Spring/Summer 2017 Couture collection, with bespoke detailing in vibrant colour on the Rolls-Royce Dawn.

‘Dawn – Inspired by Fashion’ saw Design Director Giles Taylor handpick designers from the worlds of fashion, fine textiles and luxury accessories to incorporate fine silks and unexpected textures into the interior of the Dawn.

these designers selected the neutral canvas of white upon which to base three vibrant colours that will set the tone for 2017’s Spring/Summer collection; Mugello Red, Cobalto Blue or Mandarin. Subtle accents of these colours adorn interior aspects of each Dawn, whilst the ‘Silent Ballet’ of the roof as it rises to provide shelter from the paparazzo’s lens unleashes a brushstroke of colour to catch the style-spotter’s eye.



“Our clients are the very arbiters of fashion, tastemakers who sit in the front row of the Couture shows, themselves influencing evolving trends,” comments Giles Taylor, Director of Design for Rolls-Royce Motor Cars. “To them, the commissioning of fine luxury objects represents a deeply-involving curatorial process – with different forms of luxury design, craft and execution serving as inspiration for the other. ‘Dawn – Inspired by Fashion’ beautifully expresses the notion that inspiration for truly personal objects is drawn from the passions, tastes and lifestyle of its patron.”