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Hugh Jackman for Montblanc

Categories Lifestyle

The Montblanc ambassador’s new ad tells an historical tale…

Hugh Jackman’s new film, Eddie The Eagle, is in cinemas now.

But while you’ll have to shell out to see that wacky true skiing story, you can watch Hugh’s latest snowbound epic in which he climbs Montblanc right here, right now, and for free.

The German brand has had Wolverine as its global ambassador in international markets since 2014.

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But earlier this month they extended the relationship by naming him its North American brand ambassador.

The move, celebrating his “pioneering spirit”, came just in time to coincide with Montblanc’s 110th anniversary.

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The ad, which benefits from Jackman’s breezy charm, presents a potted history of Montblanc, from its fountain pens and watches, to its role in writing literature and WWII spycraft.