It’s that day again, when pranksters come out to play, and over the years all sorts of fun has been had with fashion hoaxes.
Weimar Germany was a wacky place so it kinda make sense that readers of the magazine Uhu believed the publication’s 1 April 1929 report that said a dress made entirely of glass had just been shown at a spring fashion show in Paris. The glass dress, priced at an exorbitant 40,000 marks, was said to be as soft and shimmery as silk. No word if it went with Cinderella slippers.
Grin And Bear It
In 1980, Soldier, the British Army’s official magazine, reported that the bearskin fur on Buckingham Palace guards’ hats grew continually and needed to be cut regularly. The crazy claim was justified by “science” saying a hormone called “otiose” was present in the skins and caused the fur to keep sprouting. Hilariously, Soldier ran a similar story again in 2014 and landed plenty of web suckers.
Radio Bra Bra
In 1982, UK’s Daily Mail reported that 10,000 “rogue bras” were causing havoc because they’d been made with copper wire originally designed to be used in fire alarms. Add body heat and nylon and these brassieres supposedly became broadcasting stations, interfering with radio and television signals. It’s unclear exactly what they transmitted, but we guess it might’ve been Agent Provocateur ads.
Tie One On
It’s one of our greatest concerns in winter – losing body heat through the front of our chests while at our desks. At least that’s what ITN News claimed in 1985 when they ran a TV news story saying the British Department of Energy was recommending the development of a thermally insulated tie. Playing along, the DOE’s spokesman even claimed that £5 million would be saved annually on office heating bills if its recommendations were taken up.
Watch it here: https://vimeo.com/92641704
Whenever a British newspaper runs an April 1 story, it pays to check out the names of those “experts” quoted. It was telling that the incredible fashion breakthrough known as “Fatsox” were supposedly being spruiked in the Daily Mail in 2000 by Professor Frank Ellis Elgood – literally Dr F.E. Elgood. Same goes for the revolutionary polymer called FloraAstraTetrazine – that is, F.A.T., which promised to suck body fat out of sweating feet. The article claimed the Fatsox drew “excess lipid from the body through the sweat”. And where did the excess fat juice go? You simply washed it away in the washing machine. That’s all sorts of gross.