designyourown

Design Your Own Swiss Army Knife

Categories Lifestyle

designyourownThe brand behind the world’s most famous pocketknife launches its latest design competition.

Five years ago Victorinox – the company that produces the world-famous Swiss Amy Knife – decided to open up the design process for its annual Classic Limited Edition to all designers and Victorinox fans worldwide.

People everywhere were invited to reinterpret the classic red design and unmistakable Victorinox cross and shield for the special edition pocketknife. This year’s competition is now open, with ‘Animals of the World’ as the overarching theme of the Classic Limited Edition 2017.

Created by Karl Elsener within his own cutlery business in Ibach-Schwyz in Switzerland, 1884, the popularity of the Swiss Army Knife has continued to grow and Victorinox remains the global leader in pocket knives.

A couple of early designs for the competition are shown below. To enter your design, go to:

www.jovoto.com/projects/victorinox2017

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