Check Out Hennessy’s Bold New Bottle Design

Categories Lifestyle

 Famous Australian designed Marc Newson brings his unique aesthetic to newest cognac release from Hennessy.

Sydney-born, London-based designer Marc Newson’s CV is better than yours.

A place on Time magazine’s 100 Most Influential People in the World. Named a Commander of the British Empire by Her Majesty Queen Elizabeth II. Collections displayed in the MoMA in New York, the Victoria & Albert in London, and the Centre Pompidou in Paris.

And now, Newson is the proud designer of a bold new decanter for the Hennessy X.O 2017 limited edition, joining the likes of Arik Levy, Tom Dixon and Nicolas Winding Refn in bringing a unique perspective to Hennessy’s shapely bottle.

Hennessy will roll out this dynamic, streamlined spin on the X.O decanter’s iconic shape to from July until September — a modern reinterpretation that places the spotlight on the blend itself, which has remained unchanged since 1870.

“It’s both an honour and a little daunting to approach an icon like Hennessy X.O,” admits Newson, who previously worked with the luxury Cognac brand on a striking decanter for James Hennessy Cognac in 2015.

“Clearly, this blend has transcended time and continues to exist in a very contemporary way. As a designer, it’s important to me to create things that will likewise stand the test of time.

“The Hennessy X.O decanter has a wonderful fundamental shape. What I wanted to do was use design to magnify the blend – its colour and sensorial qualities – as much as possible.”

Marc Newson

The most striking feature of Newson’s design is the corrugated relief, which includes subtle decorative motifs of leaves and grapes. Hennessy describes these linear striations as the most daring design elements ever incorporated on the decanter.

“Straight lines seemed to me a more modern interpretation of what already existed,” Newson explains.

“To me, the stripes really emphasise the strength of the decanter’s shape. When they catch the light, they highlight both the bottle and the contents, making the whole feel warmer and more tactile.

“Taken together, all of these design elements are meant to convey the unique, immersive experience of X.O.”

The limited edition Hennessy X.O decanter will be available worldwide from July to September this year.