Can The New iPhone Save Apple?

Categories Lifestyle

New iPhone, new Apple Watch, new ‘AirPods’ (no headphones jack!) – Apple’s latest products look to restore its lustre.


With rivals such as Samsung carving off slices ofThe proof will be  Apple’s previously dominant market share in mobile technology, there’s just a bit of pressure on the famous brand’s new suite of products, including the much anticipated iPhone 7 and iPhone 7 Plus.

The final proof will be in the product, of course. The new iPhone is garnering most attention for an improved camera and the fact it has dispensed altogether with the headphones jack in favour of new proprietary wireless AirPods (see below)… a fairly dramatic move.

What else is promised? More power and performance from the best battery life ever in an iPhone, immersive stereo speakers, wide colour system from camera to display, two new finishes, and water and dust resistance.

The improved camera is 12-megapixel with optical image stabilisation on both iPhone 7 and iPhone 7 Plus, while a larger ƒ/1.8 aperture and 6-element lens ensure brighter, more detailed photos and videos. On the iPhone 7 Plu, the camera also includes adds a 12-megapixel telephoto camera that provides optical zoom at two times and up to 10 times digital zoom for photos.


The wireless AirPods that replace your ubiquitous white cord ear buds for music, phone calls, streaming video and games, operate by flipping open the lid of its charging case and tapping to set up. Sensors know when you are listening and automatically play and pause your music.

In response to the rise of Garmin,  FitBit, et al, Apple Watch Series 2 ups the smart watch’s fitness and health capabilities, adding water resistance 50 metres for swimming and built-in GPS so users can now run without an iPhone. Brighter display, dual-core processor, and enhancements to the operating system make it easier to access third-party apps, receive and respond to notifications and use Apple Pay.

Some of the features announced in Apple’s new releases are direct responses to the claims made by competitor’s products. Married to its famously elegant design, time will tell whether its enhancements answer the challenge posed by Apples wannabes.