The popular fragrance announces a new campaign fronted by what it calls “the ultimate embodiment of millennial masculinity”, actor Zac Efron.
Launching early in 2017, genetically blessed actor Zac Efron will be the face of a major new campaign for freshie fragrance HUGO Man.
The campaign will be digitally focused, multi-faceted and designed to encourage younger generations to sample the juice.
An intriguing mix of classic movie star with an irreverent, urban edge, Hugo Boss says “Zac’s unique style, confidence, charisma and wit makes him the perfect advocate for HUGO Man’s biggest venture yet.”
Further details about the campaign will be revealed over the coming months on official HUGO BOSS channels.