The Rise of Niche Men’s Fragrances

Categories Grooming

Elisabeth King on exclusive, limited edition scents for men – one of the fastest-growing sectors of the multi-billion dollar global fragrance industry.

Major names such as Chanel, Dior and Armani have expanded into what’s known as “haute parfumerie” with exclusive collections. There’s also plenty of boutique and artisanal brands that have hitched their star to limited availability, scarce ingredients and high prices for those who want something more unique and individual.

Goldfield & Banks
Australian ingredients are used in many leading perfumes for one reason – they’re the best. Dimitri Weber, an international fragrance expert, has created this quartet from our rich botanical heritage. Three of the unisex scents are strongly masculine – Blue Cypress, Pacific Rock Moss and White Sandalwood.


$229 each;

Boy Chanel
The latest addition to Chanel’s Les Exclusifs collection is billed as a gender-bender. But it’s more of a very modern aromatic barbershop juice. Named after Arthur “Boy” Capel, the English polo player and businessman who bankrolled Coco Chanel, this low-key fougere takes on the sex of the person wearing it.


From $285; 1300 242 635.

Atelier Cologne Clementine California
A niche brand founded eight years ago, Atelier Cologne is renowned for its pure citrus scents and cologne absolues. Lively and fresh, this juice opens with a blast of citrus before giving way to a heart of spices and a woody drydown boosted with a jolt of vetiver.



Penhaligon’s Roaring Radcliff
Rum, tobacco, spices – how Downton Abbey can you get? Part of the whimsically-named Portraits Collection, the namesake in the moniker is described as “possibly the illegitimate son of Lord George”. Tally-ho, old bean.