This is what your nostrils can look forward to next year . . .
The ’70s are trending on the catwalk and trending in the bathroom cabinet, too, with aromatic herbs and green notes like mint making a comeback. Tom Ford’s recent release of four unisex ’Vert’ fragrances — the floral Vert de Fleur and Vert Bohéme plus the woodier, more masculine Vert des Bois and Vert d’Encens — exemplify the trend away from the sweet and aquatic scents that have dominated the market in recent years.
Fresh spices like ginger and cardamon or hot spices like saffron, nutmeg and cinnamon — either way, the shift towards spicy scents pushes back against the sweet mass-market fragrances that have been popular in past seasons. The complex and sophisticated Paco Rabanne 1 Million Intense is a good example.
Of all those spices, saffron is the flavour — or the scent — of the month. The ingredient’s price makes it an indulgent, exotic, and unusual note, epitomised by the warm Balmain Homme, which combines notes of nutmeg and saffron with bergamot and violet leaf.
Just like how you’d invest in a bespoke suit or hand-crafted shoes, young men are being drawn to the attention to detail of smaller-scale, independent fragrance houses. This sector of the market is booming thanks to young men striving for quality and individuality.
The retro trend extends to increasingly popular tobacco notes, targeting men longing for those smoky whisky bars of the 1950s. 1 Million Prive Paco Rabanne for Men pairs notes of tobacco, myrrh and leather in rich gold packaging.
More a marketing trend than anything that affects what’s actually inside, we’re seeing plenty of black bottles this season — think Creed Aventus, Bottega Veneta Pour Homme, and Solid State Cologne for example — evoking mystery, darkness and intensity.