BOSS Bottled: Six Of The Best

Categories Grooming

Which soccer superstars are fronting Boss’s new fragrance campaign for Boss Bottled. Unlimited.?

“Success isn’t born. It’s made” — that’s theme of Boss’s new campaign for male fragrance Boss Bottled. Unlimited.

To get that emotionally charged message across, the brand is collaborating with six of the world’s best footballers.


This, the fourth iteration of Boss’s biannual soccer campaign, sees English striker Daniel Sturridge, Germany defender Mats Hummels and Spain midfielder Isco looking super sharp in Boss menswear to front the global campaign. Alongside this hat-trick of global ambassadors, James Rodriguez, Yohan Cabaye and Robin van Persie will represent campaigns in Latin America and Asia, France and the Netherlands respectively.

Here’s Hummels talking success.

And go behind the scenes of the shoot here:

BOSS BOTTLED. UNLIMITED. Eau de Toilette 100ml, $122; 50ml, $92; 200ml, $162.
Stockist number : 1300 850 505