Today’s savvy consumers crave luxury not because it’s beyond their reach or for its own sake, but because it delivers a unique experience. That’s what you’ll get from this premium lineup, in addition to the hallmarks of real luxury – a story, a brand soul and a rock-solid claim to being a must-have item.
Ermenegildo Zegna Florentine Iris
Select distribution is the mark of a true luxury brand. Zegna has launched six 75ml travel sprays from its premium Essenze collection. With its dominant iris note, this cool and classy juice is an Italian masterpiece. $225; Zegna boutiques and selected David Jones stores.
Acqua di Parma Collezione Barbiere Shaving Cream
One of the most expensive shave creams in the world, this gentlemanly, moisturising blend has built up a true fan base – as in fanatic – for its distinctive Colonia fragrance and luxurious lather. If you are passionate about shaving with a brush, it’s a no-brainer buy. $88; mensbiz.com.au
Tom Ford For Men Anti-Fatigue Eye Treatment
When a man looks as good as Tom Ford does at the age of 54, you know he’s a master at retaining a youthful appearance. This fast-acting formula lifts and firms the skin around the eyes. The silver-tip applicator adopts the role of wingman to reduce puffiness caused by working or playing late. $100; 1800 061 326
Lab Series Power V Lifting Lotion
You’re not that old, but it’s time to trade up from a sub-$20 hydrator that does nothing more. This lightweight formula delivers the anti-ageing goods for younger men with oilier skin or who battle humidity on a daily basis. Featuring LS Power V technology, regular use firms, lifts and defines facial contours. $90; selected Myer, David Jones and Sephora stores.
Molton Brown Tobacco Absolute Bath & Shower Gel
The tony Brit brand’s Black Peppercorn Body Wash is a cult classic. This recent release leaves a clean, not overpowering scent reminiscent of the retro world of old money – leather armchairs and the deeply comforting aura of wealth. $39; moltonbrown.com.au