The famous American brand brings its preppy style to Westfield Parramatta, its 10th full price store in Australia.
The opening of the new Tommy Hilfiger store at Parramatta will be celebrated with an in-store music event in partnership with MTV featuring hosts Sam Taunton and Lisa Hamilton on September 9, 2017. Fans of the brand are invited to enjoy a live set from DJ Tigerlily, and the opportunity to meet and greet in store with instagram sensation Pia Muehlenbeck.
Set over 145 sq m, the new store design reflects the Tommy Hilfiger global retail concept, bringing together the brand’s heritage with clean, modern finishes and a bright, airy aesthetic. The interior takes cue from the nautical lifestyle – one of Tommy Hilfiger’s longstanding sources of inspiration. in store currently are the Spring 2017 Tommy Hilfiger collections, including men’s and women’s sportswear and accessories.
Inspired by the Summer of Love, the Spring 2017 collection celebrates 1960s love and liberation with a modern-day twist. The signature look is about joy and free-spirited optimism with washed denim patchworks, sun-washed palettes and utilitarian details inspired by the carefree beaches of Southern California. London’s Savile Row channels a look that’s neat and polished – with Liberty prints, contrast piping, heritage fabrics and playful paisleys. It’s a relaxed, sporty take on American classics with a playful fashion edge.
The new Parramatta store joins over 1,800 Tommy Hilfiger stores in over 100 countries worldwide.
More on the collections here.