New Men’s Accessories Brand

Categories Fashion

Brisbane-based Phoebe Sale is behind new Australian men’s accessories brand Those Bros.

New brands catering to men’s renewed love of accessorising their look, from tie pins to bowties, pocket squares and more continue to pop up everywhere.

Brisbane’s Phoebe Sale was living in Los Angeles when she noticed men’s now enduring love of teaming even casual weekend looks with a pocket square in their blazer.

Those Bros

Now she’s launched her first Those Bros range, with affordably priced handmade pieces such as bow ties (RRP $30) and  pocket squares (RRP $25) available in cotton and linen – with classic spots or stripes, the crispest of whites with colour accents, vibrant florals and super-chic anchors.

“Those Bros is focused solely on men’s accoutrement,” says Phoebe, “with a tightly-edited range of bow ties and pocket squares that work for all occasions – from groomsman and guests at weddings, to a day at the races or the polo, adding an extra something for a date or casual drinks or having a fresh alternative to a tie for the nine to five grind.”