These Nike Sneakers Were Inspired By a Brown Paper Bag

Categories Fashion

A simple proposition from a simple item inspired the NikeLab ACG.07.KMTR.

Nike’s ACG (All Condition Gear) collection is a production line of urban wear that favours function over form — and these latest sneakers are no exception.

The futuristic, highly technical line is known for using innovative materials — Tech Fleece, Dri-FIT Wool, Flyknit — engineered for some serious punishment.

But the latest ACG offering — the NikeLab ACG.07.KMTR — draws its inspiration from something a little more low-tech: a brown paper bag.

“A proposition for increased access and ease led designers to place a bag around a foot and scrunch it to form the shape of a shoe,” Nike told us last week.

“Inspiration . . . came in the form of a brown paper bag. It’s a prime example of how sophisticated solutions can stem from straightforward, functional suggestions.”

The idea is you stick your foot in the laceless upper made of a four-way stretch water-resistant textile, pull the draw cord on the heel, then fasten yourself in place using a magnetic buckle. Simple.

The weather-proof slip-ons — a collaboration with Errolson Hugh’s ACRONYM label — also feature a full rubber outsole and “wet traction lugs”.

Nike describes them as “all-day urban wear” designed to tackle “flash rains and temperature shifts”, which are apparently a pressing concern for city-based sneaker heads.

“This shoe is water resistant, light, flexible, easy to put on, has great traction and introduces a new aesthetic,” said Nike designer Gerald Sullivan.

“Moreover, it reduces functional elements to bare necessity — one doesn’t need the distractions of complicated entry and lockdown systems when moving around the city.”

The NikeLab ACG.07.KMTR are available in black and navy, “golden beige” and “cool grey”, retailing for US$150 (AU$200) at NikeLab.com.