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Sven de Vries Stars in Hugo Boss Campaign Film

Categories Fashion

Hugo Boss

The Dutch model and film-maker Barnaby Roper team to reflect the movement and energy of BOSS Menswear’s Autumn/Winter 2016 collection for Hugo Boss.

A young man sits in the vacant lobby of a dated office, kept company only by a stuffed pheasant.

Then he is suddenly transformed, twirling, spinning, striding, somersaulting around the office space, bringing everything around him to life in a film titled ‘Rhythm and Moves’ directed by Barnaby Roper and starring of-the-moment young Dutch model Sven de Vries. All while wearing the Hugo Boss AW16 collection, a fresh and contemporary update of the brand’s iconic looks using fabrics such as houndstooth, pinstripe and corduroy.

Combinations such as the one above – a houndstooth jacket paired with a yellow tailored trousers and bright white tennis shoes – reflect a classic yet coolly modern collection which will equip the contemporary gent with a look that will see him through a semi-casual day at work and on into the cocktail hour and beyond. See the new film below.