As ever, a range of hip and happening celebrities are involved in the latest Fall 2016 advertising campaign from Calvin Klein.
As it did for Spring 2016, the new campaign for Calvin Klein brings together the various satellite brands – Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear – for one singluar campaign relying on a “provocative blend of talent and deeper storytelling through a rich collection of video and interactive digital content.”
Australia’s girl-du-jour Margot Robbie, artist, songwriter and producer Frank Ocean, musician and cultural icon Henry Rollins, models Mark MacEachen and Bella Hadid, Real Madrid footballer James Rodriguez, actress, musician and model Zoe Kravitz, indie actor Antoine-Olivier Pilon and more are among the talent assembled before the eye of photographer and filmmaker Tyrone Lebon.
The new campaign continues Calvin Klein’s recent obsession with personal storytelling, realised through robust digital and video content, and intimate interviews with each of the cast as well as special behind-the-scenes material and social media moments that will run throughout the Fall season. Check the hashtag #mycalvins to access much of this content.