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Ryan Seacrest’s New Label

Categories Fashion

America’s busiest man is launching an athleisure line…

Rivalling James Franco for the title of the 21st century’s hardest working celebrity, multimedia entrepreneur Ryan Seacrest is expanding his burgeoning fashion empire.

The 41-year-old, who recently signed off as host of American Idol after 15 seasons, launched his Ryan Seacrest Distinction fashion range back in 2014.

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Last year, he added accessories.

Now he’s extending the collection even further with Distinction Rio, comprising 13 athleisure pieces, including shirts, swimmers, polo tops and jackets.

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Seacrest says he was inspired to go sporty by the upcoming Olympic Games.

“We looked at the rhythm, geography and colour of Rio,” he explains.

Not surprisingly, Seacrest will be doing games coverage for American NBC network from Brazil.

That’s in addition to his other media duties — as top-rating syndicated radio host and producer of TV hits like Keeping Up With The Kardashians.

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The Ryan Seacrest Distinction Rio range is available from Macy’s website on June 15.

Next year you’ll also be able to have that ever-youthful Seacrest skin, with the entrepreneur partnering with dermatologist Doctor Harold Lancer for male grooming line that’ll debut in 2017.

It’s Ryan’s world. We just live in it.