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Polo Ralph Lauren’s New London Flagship

Categories Fashion

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Headed to London? Be sure to check out the new Polo Ralph Lauren flagship store in Regent St.

Polo Ralph Lauren new flagship store in Regent Street is its very first in both London and in Europe.

The historic and prominent location at the corner of New Burlington Street was chosen to “represent the modern intersection of the iconic Polo heritage with its signature immersive shopping experience”.

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The 17,561 square-foot Regent Street store spans three floors, with specialised areas on each conveying aspects of the Polo world. The lower floor gives a home to The Polo Custom Shop, Polo Ralph Lauren’s innovative Create Your Own customization initiative, which encourages consumers to put their personal stamp on both iconic and fashion-forward Polo products. Casual menswear sits on the same floor. The ground floor is home to haberdashery and other tailored menswear, set in an exclusive club-like  atmosphere.

“The English way of life has always inspired me,” says Ralph Lauren. “Their style has an ease that blends the most modern innovation with an innate appreciation for tradition. London is the perfect city to showcase to Europe the energetic personality of Polo and the fine details of its craftsmanship.”

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