The music superstar introduced his first range since becoming the denim brand’s ‘Head of Imagination’.
Pharrell Willams has just revealed his first collection for G-Star RAW since taking on a role at the brand, at ComplexCon in LA, a two day festival attracting the likes of Kid Cudi, The Game, Ice Cube, and Skrillex. The event, curated by Pharrell himself, saw the first reveal of the Pharrell x G-Star’s Elwood X25 Collection
Over the two days, kids swarmed the festival to catch a glimpse of their favourite artists and latest streetwear styles, including the new G-Star RAW x Pharrell Elwood X25 collection. Williams introduced the collection as a life-sized installation, showing the iconic jeans in 25 colourful prints in an all-natural Alpine-like background. With check, camouflages and traditional patterns from all over the world, these 25 prints – selected by Pharrell himself – symbolize G-Star’s commitment to innovation and self-expression.
“What we are trying to do is make a space for creativity and experimentation,” says Pharrell. “We’re not trying to tell people what to do and what to think, but just help them to express themselves openly. To choose what to wear and how to wear it. This collection is about freedom of choice- it’s about adding democracy to your wardrobe.”
The G-Star RAW Elwood X25 collection will be available in selected stores and online as of February 2017.