Pharrell in the RAW

Categories Fashion

Music superstar Pharrell Williams takes his love of fashion to the next level with denim powerhouse G-Star RAW.

Newly minted as a co-owner of Dutch denim phenomenon G-Star RAW, music star Pharrell Williams recently showed pals A$AP Rocky and R&B singer Miguel around the brand’s purpose-built Amsterdam HQ.


Pharrell shows A$AP Rocky and Miguel his new denim joint

Dubbed the brand’s ‘Head of Imagination’, Williams will become heavily involved in design, ad campaigns and overall company strategy as part of this new commitment, following up his previous collaboration with G-Star on 2014’s Bionic Yarn ‘RAW for the Oceans’ campaign, which created garments from materials recycled from the world’s oceans.


G-Star RAW’s new Head of Imagination

Williams will continue to work on sustainability for the brand, as well as brings his ideas to new collections, such as the 5620 Elwood Pouch, which is part of next season’s main denim collection.


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