Nike goes Back to the Future

Categories Fashion


Sneaker freakers have already set their sites on LeBron James’s new Nike collection.

Marty McFly’s Nike Air Mags from Back to the Future: Part II have inspired countless tributes to the iconic self-lacing sneaker: the SB Dunk Low Premium ‘McFly’, the Air Mag 90, the Nike KD V Mag . . . and now, the LeBron 14 Mag Colorway.

This is LeBron James’ 14th signature collection with Nike, a relationship that dates back to 2003 when the Cleveland Cavaliers drafted the teenager straight out of high school, and the 32-year-old’s latest kicks have more than a hint of Marty McFly about them.

 The new Mags are made up of matte grey uppers with white accents on the swoosh and laces, a speckled blue and silver midsole, and a translucent ice blue outsole featuring the sportswear giant’s trademark hexagonal Nike Zoom Air units for added support (and here’s a piece of trivia for sneaker nerds out there: 2017 marks 30 years since the revolutionary air cushion was added to the first Nike Air Max, which debuted in 1987).


Sleek, futuristic aesthetic incorporates a thin, breathable mesh designed for performance, a wide strap to secure your foot and ankle during exercise, plus a custom insole with King James’ initials and number — LJ and 23 — printed above red, yellow, and green lights to pay homage to Marty McFly’s high-tech originals.

The LeBron 14s were released last week and are retailing for US$175 (AUD$230) — and that’s a little more realistic than joining hordes of people who entered an online ballot for a pair of real self-lacing Mags last year, when Nike gave away 89 pairs of HyperAdapt 1.0s with actual auto-adjusting technology (


If you can deal with tying up your own laces, check out LeBron’s newest kicks at Nike’s website: