Nike goes Back to the Future

Categories Fashion

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Sneaker freakers have already set their sites on LeBron James’s new Nike collection.

Marty McFly’s Nike Air Mags from Back to the Future: Part II have inspired countless tributes to the iconic self-lacing sneaker: the SB Dunk Low Premium ‘McFly’, the Air Mag 90, the Nike KD V Mag . . . and now, the LeBron 14 Mag Colorway.

This is LeBron James’ 14th signature collection with Nike, a relationship that dates back to 2003 when the Cleveland Cavaliers drafted the teenager straight out of high school, and the 32-year-old’s latest kicks have more than a hint of Marty McFly about them.

 The new Mags are made up of matte grey uppers with white accents on the swoosh and laces, a speckled blue and silver midsole, and a translucent ice blue outsole featuring the sportswear giant’s trademark hexagonal Nike Zoom Air units for added support (and here’s a piece of trivia for sneaker nerds out there: 2017 marks 30 years since the revolutionary air cushion was added to the first Nike Air Max, which debuted in 1987).

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Sleek, futuristic aesthetic incorporates a thin, breathable mesh designed for performance, a wide strap to secure your foot and ankle during exercise, plus a custom insole with King James’ initials and number — LJ and 23 — printed above red, yellow, and green lights to pay homage to Marty McFly’s high-tech originals.

The LeBron 14s were released last week and are retailing for US$175 (AUD$230) — and that’s a little more realistic than joining hordes of people who entered an online ballot for a pair of real self-lacing Mags last year, when Nike gave away 89 pairs of HyperAdapt 1.0s with actual auto-adjusting technology (http://www.mensstyle.com.au/fashion/you-could-own-nikes-back-to-the-future-self-lacing-kicks/).

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If you can deal with tying up your own laces, check out LeBron’s newest kicks at Nike’s website: https://www.nike.com/launch/t/lebron-14-summer-pack