Irina Shayk Stars in New SS17 Campaign from Bally

Categories Fashion


The high-profile model teams with the elegant Swiss fashion house to produce colourful new season images.

Bally has collaborates with famous model Irina Shayk and New York-based fashion photographer Gregory Harris for the high-end brand’s Spring Summer 17 campaign.

Alongside up and coming male models Kit Butler and David Trulik, Shayk appears in vibrant, 80s-inspired images for Bally’s latest campaign.


The slogan ‘Bally is Super’ seen tagged throughout the campaign was first used by the brand in 1979, and reflects the brand’s playful optimism.

Bally was established in 1851 and is famous for its exceptional heritage of shoemaking, and today offers unique designs across accessories, ready-to-wear and eyewear.