New Prada Store Opens At Pacific Fair

Categories Fashion


The fully revamped Pacific Fair Shopping Centre on the Gold Coast continues to unveil new luxury stores with the opening of the new Prada boutique.

Prada is the ltates luxury retailer to open a new store in the new jewel of Gold Coast shopping, Pacific Fair Shopping Centre.

The Prada space covers around 310 square metres on a single level and houses the women’s and men’s leather goods, accessories, footwear, and travel collections.

The internal façade is characterised by a backlit white canvas curtain enclosed in a crystal box. Sleek polished steel portals frame the entrances, display windows and light boxes, further enriching the space.

Cusotmers enter into a succession of rooms, each featuring a different atmosphere. The entrance to the area dedicated to women opens up on a space entirely dedicated to the leather goods collections, and defined by the signature black-and-white marble chequered flooring, a legacy of Prada’s identity worldwide. The products are nestled into Prada’s iconic green fabric-clad display niches.


From here, two spaces with a more intimate atmosphere –characterised by black-and-white chequered carpeting and green velvet sofas – host the women’s accessories and footwear collections.

The second entrance to the area devoted to men features masculine materials and finishes: ebony floorboards and walls, crystal and polished steel display cases and counters with coloured saffiano leather detailing. Light cotto-coloured leather sofas complete the furnishing.