Modern History: Wolf Kanat Shoot from Our Classic Edition No.2

Categories Fashion

Urbane, cool and contemporary, the Wolf Kanat brand also has a rich Australian history going back to 1926.

There are not a lot of homegrown menswear brands in Australia, which makes the Wolf Kanat story a remarkable one.

Moreover, though it only opened its first flagship store in Sydney’s Mid-City Centre earlier this year, Wolf Kanat is also most definitely a heritage brand, the eponymous founder – a Russian émigré to Australia – having first opened his business as Hicraft Clothing back in 1926, 91 years ago.

Wolf’s descendants are still the prime movers in the family business, these days known as Flair Industries, comprising the Wolf Kanat label as well as the Australian licences for Ted Baker and Geoffrey Beene.

It’s been a telling journey for a business that one way or another, has always had its finger on the pulse of how Australian men dress. From providing army, navy and air force uniforms to the Australian defence forces in WWII; its nimble movement into new cuts, fabrics and more ‘fashionable’ garments for the more discerning Australian man in the 1960s; Flair’s association with Myer, in 1967, which continues to this day; it’s joint venture with Hugo Boss to launch the brand in Australia in 1989, later exited in 2002 when it became the distributor of Ted Baker London the same year; the change of name to Flair Industries in 2004 and since then, the opening of nine Ted Baker stores across Australia and the flagship Wolf Kanat store in March, 2017.

Bearing the family name, the Wolf Kanat brand is a particular source of pride for the company. Backed by years of experience in fine tailoring and its unique history, Wolf Kanat is focused on appealing to the contemporary, urban guy in suiting and also formalwear. In menswear, it’s a true Australian success story with a rich history.

Photography Jesse-Leigh Elford
Styling Kim Payne
Hair Kyye Grooming Samantha P

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Ted Baker blue crew neck sweater, $209; polo, $149, scarf $69.95, pants, $299, and belt, $119