The popular Australian menswear brand introduces some prominent Aussie men as the faces of its new ‘Mentors’ campaign.
Surfing legend Mick Fanning, Sydney Swans captain Jarrad McVeigh, fashion influencer Jimmy Niggles and a range of other Australian men front the new ‘Mentors’ campaign for menswear brand, Van Heusen.
Showcasing looks from the Van Heusen Spring Summer Collection, the mentors are aiming to provide Australian males with the skills, style advice and inspiration to be the best in their chosen field, with Van Heusen customers given the chance to get up close and personal with their idols via special events and live online chat forums throughout the year.
Other men involved in the campaign include pioneering bionic fusion surgeon Dr Munjed Al Muderis, self-made millionaire Jack DeLosa, Head Coach of Melbourne Victory football team, Kevin Muscat, artist Mitch Revs, award winning chef, Ryan Squires and founders of Bondi Hardware and The Botanist, Hamish Watts and Ben Carroll.
“I’ve been fortunate to receive some fantastic advice over the years which has encouraged me to break out and start new ventures such as my brewery business,” says Fanning. “It’s my hope that by working with Van Heusen, we’ll be able to inspire future generations to believe they can do anything they set their mind too.”
The mentors campaign will see this traditional shirting range featured alongside the new Business Casual Wear range which caters to the modern trend of more relaxed business dress codes. The new collection will arrive in stores in October 2016.