Levi’s Launches ‘Altered’ Denim Line

Categories Fashion

The iconic denim brand introduces a collection which allows customisation of some of its most famous fits.

Taking advantage of the modern consumer’s love of customization and deconstruction, Levi’s introduces the Altered Collection for H2 2017 – a collection devoted to remastering the brand’s classic designs.

The result, for men and women, is unique pieces featuring customised details such as twisted seams, covered coin pockets and staggered shadow patches, produced in a range of essential finishes.

“We wanted to play with the idea of ‘Altered’ because it’s something that people have always done with Levi’s® – modify them and customize them, make them their own,” says Jonathan Cheung, Levi’s Head of Design. “Altered for us means literally altered, but it also means alternative and different, and it almost speaks to being socially alternative as well as physically alternative.”

Men’s Altered styles include new takes on the iconic Trucker Jacket playing on pieced, varied shades of denim. A selection of men’s truckers will also feature authentically sourced vintage Levi’s® fabric, cut and sewn and reworked into the silhouette. The 501® and 511™ jeans are deconstructed and put back together and left with raw hems.