Icons of Style: Pharrell Williams

Categories Fashion

All hail musician and avowed fashionista, Pharrell Williams.

Even his Canadian Mountie inspired Vivienne Westwood headwear at the Grammys a few years back– a fashion statement more pilloried than praised, and meme’ed across the digital sphere within an inch of its life – showed what a self-assured dresser is musician Pharrell Williams.


Pharrell has been ‘interesting’ in fashion terms since he emerged in the early 2000s, first through his production for The Neptunes and later through N.E.R.D. Back then, Pharrell was more your conventional early noughties rapper, favouring a street and skate aesthetic, and sometimes going by the handle ‘Skateboard P’.

But as his career has progressed Pharrell has become bolder, more self-assured and more individualistic in his choices, often combining high-end brands and designers with street-savvy styling, embracing customisation, collaboration and limited editions.

In 2005 Pharrell’s inherent interest in fashion was finally realised with the creation of the Billionaire Boys Club and Ice Cream premium streetwear ranges in partnership with revered Japanese designer Nigo, of A Bathing Ape fame. Tees, denim, shirts, suits, polos, outerwear, hats, sneakers, accessories and more in limited editions at top-end prices ensured that cool kids with a clothing allowance could be forever fashion forward.

Pharrell is the master of creative collabs, both musically and through his fashion pursuits. Adidas, Commes des Garcons, Moncler, UNIQLO and G-Star RAW have all joined with Pharrell on projects, availing themselves of his instant cred as well as his creative vision.


“Fashion is more about feel than science,” he has said of his love of creating a look. “You sort of have to become what you’re wearing.

“I can’t say what I’m going to wear all the time. The minute that I say that, there’s something in me that tips off and I need to break out.”

Whether on the red carpet or in his videos, as a dresser Pharrell is never less than thoughtful, playful and sometimes, daring.

From Pharrell’s recent collection for G-Star RAW.