Love your kicks? Here are the trends of the year when it comes to stylish trainers…
Collabs are king
Nike teaming up with Michael Jordan is what kicked off this whole sneaker shebang way back in 1985, and the three decades since have been littered with quality collabs, from Supreme Vans and Nike x COMME des GARÇONS to Adidas Yeezys and Stussy x Nike (below). The trend’s as healthy as ever in 2017, with all the biggest sneaker labels churning out limited edition releases that continue to send sneakerheads into a frenzy.
Niches are expanding
Athletic Propulsion Labs (below), Gourmet, Novesta, Terrem, and dozens of other boutique brands are booming as cutting edge indie sneakers edge ahead of some traditional footwear giants. “With constant access to new influences, trends, information, and ideas, consumers’ attention spans are getting shorter,” Foot Locker CEO Richard Johnson said in August, reflecting on declining sales. “And we’re seeing that they’re moving from one style to the next faster than ever before.”
Big is beautiful
The minimalist kicks that kicked off the sneaker craze have been joined by a growing number of chunky-chic trainers that are having a moment right now. Bulky New Balance are hotter than they’ve ever been, the perennially popular Yeezy line carries plenty of bulk, while the triple-stacked sole, gaudy colours, and pre-distressed leather of the Balenciaga Triple-S (below) are the height of this ugly-cool trend.
The surge of sock-fit sneakers
The athleisure trend melded socks and sneakers on the European runways this northern summer, with Giuseppe Zanotti, Marcelo Burlon, and GCDS all showing super-fitted trainers in London and Milan. Now, big-name sneaker brands are following their lead, including sock-fit Adidas Stan Smiths, Reebok’s futuristic Ultraknit runners, and Nike’s unisex Sock Darts.
Classics are forever
Sneaker trends move faster than the feet than fill them, but certain staples stand the test of time. The classic three-stripe Adidas Gazelle, sleek white sneakers like Adidas Stan Smiths (below) or Nike Air Force 1s, or laid-back canvas Vans or high-top Chuck Taylors are immune from the fickleness of fashion and always have a place in your footwear collection.