In London this week Burberry introduced its first ‘straight-to-consumer’ collection.
Inspired by Virginia Woolf’s novel Orlando , Burberry Creative Director Christopher Bailey introduced Burberry’s first straight-to-consumer collection at “Makers House” in London this week, with men’s and women’s collections presented together and the looks already globally available online and in store.
The show also marked a new partnership with Makers House, “a space for visitors to experience the British design heritage that is so integral to us and everything we do, and also a chance to be immersed by the work of some of the most exciting creators, and the innovation and inspiration behind their craft,” said Bailey.
The collection blurred masculine and feminine, casual and formal, night and day, in authentic fabrics blending denim and sweatshirting with cashmere and pyjama silks.
Highlights included deconstructed trench coats, regimental capes, coats and jackets (including The Cavalry Jacket, The Military Tailcoat and The Parade Jacket), waisted field jackets (including The Floral Field Jacket), pea coats, pyjama-style trousers, shirts and shorts, and ruffle-neck shirts.