The famous house recruited up-and-coming actor Hopper Penn – son of Sean – to launch the new frames.
Retro styling and chic, intricate details characterise Fendi’s first Men’s Eyewear Collection of sunglasses and optical frames, presented for Spring/Summer 2017.
Classic shapes range from contemporary squared models to round retro-inspired styles, all conveying the House DNA through surprising color and material combinations, and featuring distinctive details such as the iconic triangle element, the stitching details in metal and the coloured outlines.
The color palette is subtle, with black, blue and natural Havana tones paired with shaded or flashed lenses for a strong yet refined appeal.
The collection was launched with an accompanying film starring actor Hopper Penn – son of Sean Penn and Robin Wright – as he arrives from LA in his Fendi SunFun and journeys through Milan to attend the Fendi Men’s Fashion Show.