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Fashion can be funny, too

Categories Fashion

OTAA may well be Australia’s funniest – yet serious – fashion house.

As much as we love cool clothes, we have to admit that occasionally the designer-threads advertising industry can be just a little po-faced. Thank goodness, then, for Otaa, the Aussie house that proves fashion can look amazing while also being highly amusing. Founded in 2011 by Melbourne brothers Fameez and Shaheen Haroon, OTAA – it stands for Online Ties Accessories Australia – sells a quirky range of neckwear and other gentlemanly necessities. But it’s how they sell their wares that’s attracting attention and has garnered them 100,000 Instagram followers. Eschewing the serious-as-a-heart-attack vibe of many online stores, their website is filled with tongue-in-cheek claims, testimonials and images.

Take this profile of Timmy Knowles, one of the “Men Of Otaa”:

“Mr. Knowles knows how to smoke a cigar in sea water and not look ridiculous. David Beckham’s Australian dopple ganger is an aspiring Melbournian musician with acting abilities that would make Chris Hemsworth look like a kid performing a play. Mr. Knowles also knows how to wear OTAA, and wear it well he does.  Exuding contemporary Melbourne style with elegance, nodding approval towards class and gentleman flair.”

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The thing is, though, that no matter how much they poke fun, their ties, pocket squares and socks always come off looking great.