Diesel is now the official ‘ style partner’ of legendary Italian football club, AC Milan.
Diesel founder Renzo Rosso, who we interviewed for Men’s Style earlier this year, has fulfilled a personal dream with his brand becoming the one to dress the famous AC Milan team off the field for the next three years.
“This is a long-time dream coming to life, for me, for my family, for Diesel,” says Rosso. “The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fueled with irony, innovation and modernity.”
The partnership of the two Italian icons brings together worldwide followings, as strong in Italy and Europe as it is in Asia and United Arab Emirates.
“I grew up with the red and black colours,” says Rosso. ” I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership.
“Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs”, says AC Milan Vice-President and CEO Barbara Berlusconi.