David Beckham and Kevin Hart for H&M

Categories Fashion


The odd couple reunite for H&M’s new Modern Essentials by David Beckham campaign.

Football legend David Beckham and comic Kevin Hart star once more in a new campaign for H&M Modern Essentials selected by Beckham. The ad takes the form of a road trip and continues the story of Hart preparing to play the role of Beckham in a biopic film. As a result, David and Kevin wear identical looks – a zip-up flying jacket with fake fur collar worn with a turtleneck, and a block stripe knit sweater – from the Autumn/Winter 2016 collection as Hart plans his role in “I, Beckham: The Musical”.


“It’s great to have the opportunity once more to show the world what everyone really knows, that I am the true inspiration for David Beckham’s style,” says Hart. “He copies everything from me.”

“I loved shooting the first campaign with Kevin for H&M so much; we just had to do a sequel,” says Beckham. “This time we’ve pushed the story even further. I hope everyone likes it, we certainly enjoyed filming it.”



The full commercial launches on hm.com September 26. The Autumn/Winter 16 Modern Essentials selected by David Beckham collection will be available in every H&M store that carries menswear from September 29.