Coach Creative Director Stuart Vevers presented the new men’s collection of the beautiful, high-end American brand at London Collections Men.
Continuing its love affair with the American counter-culture, Coach presented a mash-up of references in its Spring 2017 collection at London Collections Men this week.
Biker gang culture, ‘B’ Movies, beatniks, New York punk and hip-hop, The Twilight Zone and James Dean were all present in a collection celebrating rebel youth and the bravery of those who challenge conventions and the status quo.
Stuart Vevers and models.
The nostalgic iconography of Surf, Hawaii, Western, hot rods and Tex Avery, as interpreted by artist Gary Baseman with mischievous humor, was also employed, grounded in a spare, honest palette of all-American workwear colours.
In the best Coach style, elemental functionality made unique; a cool, honest, personal take on luxury, some select looks which are shown below.
Celebrity guests included Kate Moss, Michael B Jordan, Nick Grimshaw, Jordan Barrett, Sam Claflin, Jack Guinness, Robert Konjic, Jim Chapman, Kyle de’Volle, Corentin Fila, Tahar Rahim and Ethan Juan.