To celebrate the ‘Mavericks’ campaign which marks the 60th anniversary of Carrera, we interviewed and photographer Australian musician Dan Sultan and artist Julian Meagher for our new Summer issue.
This year signifies the 60th anniversary of the famous Carrera eyewear brand, a milestone marked by the introduction earlier in 2016 of the Maverick Collection and an accompanying international campaign fronted by acclaimed actor and musician Jared Leto which celebrates society’s ‘mavericks’, the creative artists who push boundaries and live unconventional lives.
A something of a maverick itself in the publishing world, Men’s Style liked this idea so much we decided to join in the celebrations by shooting two Australian mavericks in our final issue of 2016 in the form of Melbourne musician Dan Sultan and Sydney artist Julian Meagher.
As Leto said when announced as the ambassador for the Carrera campaign, “When I came across the Maverick project I was immediately connected to it as it talks about people that are brave, bold, that take risks, the wild horses, the people who are not afraid to fail, the type of people who have inspired me my whole life.”
That is an apt description of the lives of Sultan and Meagher, both more than a decade into creative careers which they freely admit involve plenty of risk-taking and mistake-making, endorphin-rushing highs and anxiety-inducing lows.
We spoke with both about the challenges of pursuing their unique creative paths. Read the full interviews in the Summer issue of Men’s Style.
Photography Adrian Price
Styling Kim Payne
Grooming Aiden Xydis
The Carrera Story
From modest beginnings in the mid-1950s, Carrera became popularised through iconic appearances on the faces of Al Pacino as Tony Montana in Scarface (1983), Don Johnson as James “Sonny” Crockett in Miami Vice (1984-1989), Chris Hemsworth and Daniel Brühl as James Hunt and Niki Lauda in Rush (2013), as well as being worn day in, day out by actors such as Robert Redford, Brad Pitt, Leonardo Di Caprio and Mark Ruffalo.
Austrian entrepreneur and eyewear maker Wilhelm Anger founds his sport goggles company, naming it after the longest, fastest, most dangerous race in the world, the Carrera Panamericana.
1960s and ’70s
Anger builds his brand through constant innovation and an ongoing association with sport, patenting Optyl® in 1964 – an innovative plastic that weighs 20 per cent less than acetate and other thermoplastic materials, is harder wearing and also adapts to the wearer’s face – and in 1974 launches the first-ever ski goggles with interchangeable lenses. In 1979 the brand launches the Carrera Porsche Design Collection, a collaboration with motorcar designer Ferdinand Alexander Porsche.
In 1986, Carrera starts working with new partners in creating new collections, such as Sunjet and Boeing.
In 1996, Carrera joins Safilo Group, this new collaboration boosted the brand’s profile and reach.
In 2008 Carrera launches more fashion-focused pieces such as heritage models like Champion Endurance and Safari, and in 2009 re-launches into optical glasses, matching the style and edge of the sunglasses’ collections.
Carrera celebrates its 60th anniversary with a look back on the greatest moments in its history, launching Carrera 124/S, an exclusive 60th anniversary edition of the iconic reversed bridge construction that marked the Boeing style 27 years ago, as well as the Maverick Collection fronted by Jared Leto.