Are Crocs Coming Into Fashion?

Categories Fashion


Something strange is happening . . . Crocs are emerging from a decade-long hibernation.

The rubber sandal — which if isn’t the world’s ugliest shoe, is certainly on the podium — is one of the footwear trends of the summer runways in the Northern Hemisphere, transforming the humble Croc from your dad’s go-to gardening slipper to a bona fide fashion statement.

Vogue included Crocs on their Vogue included them in their list of the most influential trends and people of 2017. Scottish designer Christopher Kane grabbed headlines when he produced gemstone-encrusted Crocs for his women’s spring show at London Fashion Week (below). Even royalty — Prince George — has been snapped by the paparazzi wearing the rubber clog.


New York label ‘You As’ paired Crocs with printed shorts and long socks for that German hiker vibe in their look book last summer, capitalising on the Dad Bod craze with a staple of Dad Style. “My inspiration is actualised daily by the unassuming dads and babies of the world who will never know how stylish they truly are,” said stylist Kang Kim.

They’re a favourite of Jack Nicholson (granted, the great man is 80), while American celebrity chef Mario Batali (below) cannot get enough of his orange Crocs, wearing them to red carpet events and even a White House engagement with the Obamas, as well as buying a lifetime supply of 200 pairs when he learned the company was discontinuing the garish line of Trump-coloured sandals.

NEW YORK, NY - OCTOBER 30: Chef Mario Batali attends AOL BUILD presents "Burnt" at AOL Studios In New York on October 30, 2015 in New York City. (Photo by Steve Zak Photography/FilmMagic)

John Cena and Drew Barrymore have become brand ambassadors this year, and last month launched the ‘Come As You Are’ campaign. While we’re loath to disagree with a professional wrestler, “come as you are” is a phrase normally reserved for style decisions like a loud pair of trainers or wearing a tan belt with black leather shoes or rocking a pair of tailored shorts to the office on casual Friday . . . not necessarily getting around in the world’s ugliest footwear.

“Challenging” shoes might be a trend on the European catwalks — and there’s nothing more “challenging” than a Croc — but will the revival be limited to edgy trendsetters desperate to get their hands on the most ironic shabby-chic sandals on offer, or will the high-fashion makeover extend to the streets? Fashionably ugly or just plain ugly, will you be rocking a Croc?