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The Drive De Cartier Apartment from Pitti Uomo

Categories Events

The famous House set up an entire apartment with beautiful detail during the recent Pitti Uomo to officially launch the Drive de Cartier timepiece.

During famous fashion trade fair Pitti Uomo in June, Cartier launched the latest timepiece in its famous family of watches – the Drive de Cartier – at the Palazzo Gondi in Florence. The Maison created a Drive Man’s apartment, with a dressing room, library, drawing room and studio, and over three days the apartment became a regular meeting place for men attending Pitti as DJs, special entertainment and cocktails filled the Palazzo – it was the place to be and enabled all the fabulous men in Florence during Pitti to network, exchange ideas and of course look at the new Drive de Cartier.

We have covered the finer points on the cushion-shaped Drive de Cartier earlier this year and so it was revelatory to see the House create an actual location reflecting the Cartier man’s elegance and independent spirit within an historic Palazzo. Built in 1490 by the Florentine architect Giuliano da Sangallo, the Palazzo Gondi was the setting for the ‘Drive man’s’ home, a window into his private world, from the art of hosting to the art of having fun. “The palace, the decor, the Drive man’s welcome and the eclectic artists close to his heart, all reflect his mind unfettered by convention,” says Cartier.

As an example of the detail, the Drawing Room featured walls entirely drawn in trompe l’oeil by the Greek artist Konstantin Kakanias, with Drive man’s personality reflected through his objects, his sense of detail and games.

See more images from this event in the Spring issue of Men’s Style on sale August 15.

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The Drive Man’s Dressing Room