TAG Heuer opens New Chadstone Boutique, Melbourne

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TAG Heuer photos by Lucas Dawson_KS

TAG Heuer opens its fourth new boutique in Australia inside 12 months at Melbourne’s Chadstone Shopping Centre.

Professional boxer & model, Lauryn Eagle helped demonstrate TAG Heuer’s “Don’t Crack Under Pressure” spirit when she held a boxing class to mark the opening of the Swiss watchmaker’s latest Australian boutique at Melbourne’s Chadstone Shopping Centre.

Lauryn lead the boxing class for 25 of Melbourne’s elite fitness and lifestyle personalities in front of the new boutique. The boxing class was also a nod to the new campaign for TAG Heuer’s latest female ambassador, Bella Hadid which sees the model posing in her TAG Heuer branded Everlast boxing gloves.


Guests included Demon’s women’s AFL player, Mel Hickey, and fitness influencers, Sarah Czarnuch, Tully Smyth and Anna McEvoy, who sweated it out in the early morning boxing session.

The new Chadstone boutique marks the fourth TAG Heuer boutique to open in Australia in under 12 months (with the refurbishment at the Brisbane Flagship store in addition) clearly demonstrating the brand’s commitment and confidence in the Australian market.

“Together with the refurbishment of our existing Brisbane Flagship store, the multi-million-dollar investment across four new Flagship stores inside of 12 months shows TAG Heuer’s commitment to retailing in Australia” said Pierre Blouin, TAG Heuer’s General Manager for Australasia.

TAG Heuer photos by Lucas Dawson Photography_KS4